Measure O's proponents framed the question to convince voters of an outcome that is not necessary consequent to the actual constraints or requirements of the measure. To avoid confusion, the relevant text is emphasized below.
Healdsburg residents voted overwhelmingly in 2000 to pass an ordinance to limit annual housing growth. Residents were asked to lift these restrictions in 2016, and once again, overwhelmingly voted to keep housing growth limitations in place. With Measure O, Healdsburg residents are now being asked again to lift all annual growth restrictions for multi-family housing in areas that include the Healdsburg Avenue corridor and 88 acres of riverfront property by Memorial Bridge. Healdsburg cannot sustain such growth.